Google’s New AI Search Mixes in Ads
Wait, Ads Inside Your AI Answers? If you have been playing around with Google’s new AI-powered search, you might have noticed something strange. The answers are smoother, more conversational, and in some cases, more helpful than ever. But tucked right inside those neat
Did you know your Shorts can show up on Google?
Let me hit you with a quick truth: your YouTube Shorts might already be showing up on Google Search, and if they’re not, they should be. That thirty-second video of your latte art or warehouse tour could land on page one of Google
The Advertising Trends Shaping 2025: A Playbook for Small and Medium Businesses
As 2024 winds down, businesses are preparing for an exciting yet challenging year in advertising. With new technologies, shifting consumer behaviors, and increasing privacy demands, staying ahead requires foresight and adaptability. Having navigated the evolution of marketing strategies over the years, I’ve seen
Mastering Budget-Friendly Advertising: A Strategic Guide for Small and Medium Businesses
As a business owner, you’re no stranger to making every dollar count. Advertising can feel daunting, especially when budgets are tight, but it doesn’t have to be. Having navigated the challenges of growing my startup with limited resources, I’ve learned firsthand how creative,
Preparing for 2025: How to Future-Proof Your Video Marketing Strategy
As businesses gear up for 2025, video marketing is evolving faster than ever. To stay competitive, it’s crucial to embrace the trends and technologies shaping the future. Having navigated the dynamic shifts in marketing over the years—scaling a startup and witnessing firsthand how
The Power of Video Ads: Transforming Your Business in the Digital Age
Video advertising is no longer just a trend; it’s the standard for businesses looking to make a meaningful impact in today’s digital world. As someone who’s experienced firsthand how a single, well-crafted video can captivate audiences and drive measurable results, I can confidently
Retargeting Magic: Turning Window Shoppers into Loyal Customers
As someone who’s scaled a startup and spent countless hours optimizing campaigns to win over hesitant customers, I can tell you this: retargeting isn’t just a marketing buzzword—it’s a game-changer. If you’ve ever felt frustrated watching potential customers leave your site without buying,
Winning Back Customers with Retargeting: A Playbook for Small and Medium Businesses
By Ben Bianchi for Textspin Every small or medium-sized business (SMB) knows the frustration: you’ve invested time and resources into attracting visitors to your website, only for the majority to leave without taking any action. With a staggering 97% of first-time visitors bouncing
Mastering Social Media Advertising: A Comprehensive Guide for Small and Medium Businesses
By Ben Bianchi for Textspin Social media advertising has evolved from a “nice-to-have” strategy to an essential marketing tool for small and medium businesses (SMBs). Over the years, I’ve seen how a well-executed ad campaign can transform a brand’s social media presence, turning
Unlocking the Power of Social Media Ads: A Guide for Small and Medium Businesses
By Ben Bianchi for Textspin Social media advertising has become a cornerstone of digital marketing, and I’ve had the privilege of guiding small and medium-sized businesses through this dynamic space. Over the years, I’ve seen firsthand how tailored ad campaigns can not only